41 Comments

  1. If they produce and pay for it, I think they get to put their name on it. The placement is far from ideal, but it is worth noting that they did not put a possessive “‘s” after the name.

  2. This is not a recent development. Disney doesn’t expressly credit the originators of any of their movies, except Marvel. Disney’s Bambi, Disney’s The Little Mermaid, Disney’s Snow White, Disney’s The Black Cauldron.

  3. Yes, but here they’re laying claim to the original novel, not the novelization of one of their films. They’re also not saying A WRINKLE IN TIME BY MADELINE D’ENGLE, NOW A MOVIE BY DISNEY.

    They are self-branding the actual original novel, which I’m certain is without precedent.

  4. What’s the difference between putting putting the publishing credit on the spine under the title and putting the publishing credit on the front above the title? I have always despised Disney’s aggressive commandeering of collective imagination and I dislike this. But it’s hardly unprecedented.

  5. It may be a little weird, but it hardly seems unprecedented. “Disney’s The Hunchback of Notre Dame” was many years ago:

    Admittedly, mine is a poster for a movie, while yours is presumably a cover for an (audio) book. OTOH, similarly to Kilby I don’t see the possesive “‘s” that was part of Bill’s complaint.

  6. Huh, I thought putting the url for the image would be enough to show the image, but I guess not. Anyway, you can click on the icon to see the poster.

  7. Bill: Not that I know of, but as Kilby pointed out, it doesn’t say “Disney’s Wrinkle in Time” on this edition either.

  8. Bill: I wasn’t emphasizing the fact that it was an audiobook. I was reiterating that you’re complaining about “Disney‘s Wrinkle in Time” but unless I’m missing something, it doesn’t say that (in your new link either). It’s just two characters, but it seems like a significant difference to me.

  9. Ah. The two characters aren’t significant because Disney NEVER uses them. Not on Lion King or anything else. That’s just their style, so the ” ‘s ” is understood.

    “Apostrophes? We don’t need no stinking apostrophes!”

  10. They used them in the poster I linked to above (except it doesn’t work for Brian). This is sort of pointless nit-picking, since you apparently don’t find those characters significant, but I want to try again to see this image:

  11. OK, finally! A long time ago, I did UX work, but now those skills have apparently really atrophied, and I can’t even write a comment. I’m going to claim victory in this thread, not for saying anything logical, or convincing anyone, but just for finally have a correctly formatted comment.

    (And really, why should I try to convince you? It sort of bugs me too, it just doesn’t seem that unusual.)

  12. re “But did it say “Disney’s The Hunchback of Notre Dame” on any edition of the Dumas novel?”

    Probably not, if only because the novel was by Victor Hugo, not (either) Dumas.

  13. It also seems incredibly short-sighted of them. How would they brand a novelization of their movie now.

    On the other hand, if you’re looking for Do Androids Dream of Electric Sheep, try under “B”. (Speaking from experience). So it’s not a new stupidity.

  14. I don’t think they ever said “Peter Pan by J. M. Barrie, Now a Movie by Disney”, either.

  15. “On the other hand, if you’re looking for Do Androids Dream of Electric Sheep, try under ‘B’.”

    See also “We Can Remember That For You Wholesale”, filed under “T”. “Mimsy Were the Borogoves” became the movie “The Last Mimzy”. Yes, they misspelled Mr. Carroll’s made-up word.

    Regarding the Iwerks credits, are these ads that were shown to theater-goers to get them to buy tickets, or ads that were shown to theater owners to get them to rent the cartoons? And are they covered by any of the standard credits that movie studios are contractually bound to?

  16. It’s completely ridiculous, and I don’t believe people are defending it. That’s the actual book. Disney had absolutely zero to do with that book. The movie is theirs.

    (I also suspect that Madeleine wouldn’t have much liked Disney, although I’ve heard they did a good job on the movie.)

  17. I suspect it’s a logo issue. “Disney” is part of the “A Wrinkle In TIme” logo they created for the film, so it has to appear if they use the film’s logo on the book cover.

    As for the possessive “Disney’s”, it appears it was only used briefly during the 1990s. Earlier posters and home video covers and soundtrack covers all used “Walt Disney Pictures Presents” or something like that. Modern ones (including modern re-releases of older films) just say “Disney”.

  18. Yeah, I decided to buy the Kindle version, and noticed that a book originally published in the 60’s has the characters from the new movie on its cover. :-/

  19. ” Disney had absolutely zero to do with that book.”
    Are we sure? Does the Disney empire have a publishing arm?

    (The book publisher, as opposed to the author, has a strong motive to tie in to Disney branding… they’re interested in selling copies of this book, and likely to embrace anything that would cause more copies to be sold. The author would like to sell more books, as well, of course, but also has things like artistic integrity that the publisher doesn’t.)

  20. I’ve seen this sort of thing, non-Disney version, when a book is made into a movie of some sort. The bookfrequently gets a new release with cover advertising related to the movie.

  21. Historically, a movie tie in would be a blurb on the cover: “Now a major motion picture”. There are some cases, alluded to upstream, where the movie has a different title, that the book gets republished under the movie’s title. There are even some cases where the movie is so different from the book it was based on, that there’s a book based on the movie that isn’t the same as the original. 2001 contains a substantial amount of story that wasn’t in the original Clarke story. Total Recall and Blade Runner have substantial differences from their print originals, as well. “The Last Mimzy” is nothing like “Mimsy Were the Borogoves”… Logan’s Run’s scriptwriter completely missed the point of the original novel, too… Buck Rogers is not anything at all like “Armageddon 2419″… Hollywood changed several aspects of Oz, from trivial things like Dorothy’s silver slippers turning red to big things like whether Oz actually exists or not.

  22. Book releases with photos of the movie and “Now a major motion picture” and original works have existed and been common since before I was born.

    Disney does have a publishing arm and the publish many books with their logos on the spine.

    Now I’ll admit I’ve never seen the Disney logo on a front cover branded right there next to the title implying a type of trademark. I doubt that this can legally actually be any form of trademarking. I believe that is merely their intended implication.

    I do not know if that is unprecedented but I highly doubt it. I haven’t been able to verify whether it’s happened with other books. I’ve found *ample* examples of adaptations (comics, novelizations of movies of books, little golden books, etc) with the Disney proudly displayed.

    Consider this: https://i.pinimg.com/236x/96/73/82/967382bfc19e8d4a9d560f8d9fac9473–james-dean-dean-ogorman.jpg

  23. ” I haven’t been able to verify whether it’s happened with other books. I’ve found *ample* examples of adaptations (comics…”

    Comics, of course, are absolutely NOTORIOUS for this behavior. Marvel and DC plaster their logo on, but rarely credit the creators. The creators of specific comics are credited, usually on the opening splash page… but not the original creators. Batman and Superman’s creators are credited*. There was a brief flurry of creator-promotion around the birth of Image comics, but, with probably two exceptions**, none of those projects found the kind of mainstream, non-comics-nerd success, and only one of those had the creator’s name featured prominently in the marketing.

    *In the case of Bill Finger, it came a little bit later.

    ** The two I’m referring to are Spawn and Hellboy. Arguments can be made for others, (The Rocketeer got a movie), and Watchmen get disqualified on a technicality… the original concept used Charlton Comics’ existing cast before the book was actually executed with original characters.

  24. Watchmen started at Charlton Comics?

    Hmmm … have there been any other Charlton Comics movies? Timmy the Timid Ghost? Atomic Mouse?

  25. “Watchmen started at Charlton Comics?”

    No. Watchmen was originally going to use the Charlton superheroes, shortly after they were purchased by DC. Then they decided to save the Charlton stable for other projects, and Moore created original characters, instead.

  26. Brian in STL – I’ve seen a movie cover for books before, but they’re normally a bit less blatent about putting the movie studio’s name on the front like that.

    James Pollock – I’m glad to hear that The Last Mimzy isn’t close to the source material, that bodes well for the movie. 2001 is a bit unique, however, in that the sequels to the book were based on the movie, rather than the book. Normally that would just spawn a second series of books. (The original and the movie adaptations.)

  27. The movie cover itself is almost obligatory: the new paperback edition with a still from the film replacing the cover art, and the blurb “Now a major motion picture from Maroon Studios.”

  28. “they’re normally a bit less blatent about putting the movie studio’s name”

    Most movie studios don’t have strong branding; most movie branding is done around the star(s) or the director or both. Movies rarely feature the screenwriter, and the fact that a movie is based on a book is only slightly relevant… to be successful, a movie has to appeal to WAY more people than read the book. The exceptions are, of course, Disney, Pixar, which is owned by Disney, and Marvel, which is owned by Disney. Back when it was a going concern, MGM had some branding. (Note that the House of Mouse had largely lost their way, and wouldn’t be NEARLY so colossal a player, except that they bought Pixar, they bought Marvel, they bought most of Lucasfilm. So, their movie last weekend got clobbered by… their other movie.

    “I’m glad to hear that The Last Mimzy isn’t close to the source material, that bodes well for the movie.”

    Ah, no. “Mimsy Were the Borogoves” was one of the best science-fiction stories of all time, and that’s not just my grandiose opinion, it was voted into the inaugural SF hall of fame. The movie was dreadful. Just awful.

  29. “I don’t whether this violates copyright”

    Posting a link to copyrighted works isn’t copyright infringement, but it might be contributory. I don’t know of a case where the question was tested.

    There’s a good possibility, though, that after the initial 28-year copyright period, the copyright on the magazine version of the story was not renewed, thus dropping that version of the work into the public domain. Many works of SF from this century entered the public domain due to failure to renew the copyright on the magazine publications.
    Even if it IS still copyrighted, it’s possible that this usage falls under fair use, and fair use is not infringement.

    Kuttner and Moore are… undervalued in today’s fandom.

  30. I know I read the book. I remember liking the book. I tend not to like scifi, so I was surprised with all the publicity for the movie that I liked the book – of which I barely remember the plot at all. We went to see the movie last Saturday night – oyyyyy.

    When we returned home husband looked up the book plot as it was obvious that at least some lines/things were modernized to recent years- the book takes place in the late 1800s – well, I guess that was why I liked it – I would not have like the book if it was the movie I saw.

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